Cast iron thinking by ForgeFix
August 2009

ForgeFix, a £multi-million distributor of fixings, fastenings and associated products, is bucking the trend and investing into marketing rather than shying away from this important activity in these difficult economic times. Recognising that there can be benefits and even major opportunities to maintaining a strong market presence during a recession, the Derbyshire based company has just appointed PRECISION to handle its combined advertising, design and PR accounts.

Initially, PRECISION will deliver an above the line campaign and a refresh of part of ForgeFix’s comprehensive suite of sales literature. Longer term, the agency will go on to implement a phased rebrand for the client.

Mike Smith, Sales & Marketing Director at ForgeFix, said: “We’re delighted to be working with PRECISION and already they’ve given us every confidence that our current investment into marketing will be money well spent.

“The strategies, advice and creative ideas presented by them at the pitch stage were loved not just by the relevant decision makers but by our entire team. If their work can secure that kind of buy-in internally, we can’t wait to see what kind of effect it will have on both our existing and potential customers.”

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