PRECISION gets Tuff
October 2009

Manchester based PRECISION has been appointed to help raise the profile of an emerging brand of high security tool boxes. The full service agency will deliver an integrated campaign encompassing advertising, direct mail, digital marketing and PR for Tuffboxes in order to promote the manufacturer’s Original, Mega and Monster ranges.

Commenting on the appointment, Matt Garlick, Managing Director at Constant Engineering Limited, owners of the Tuffboxes brand, said: “Tuffboxes have already seen considerable success in the trade market and now we’re looking to increase that market penetration further.

“Having worked with other agencies in the past, we looked to PRECISION to help us achieve this goal because of their expertise covering a wide range of marketing disciplines and their ability to keep pace with the rapidly evolving, rapidly growing needs of our business.”

Meanwhile, Wayne Mohammed, Director at PRECISION, added: “We’re delighted to be forging a new partnership with Tuffboxes and have attacked the brief they’ve given us with glee. The initial phases of the campaign have already been delivered and in all cases the work has aim to live the ‘brand’. Being tough not just in message – but also in its method of execution.”

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